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Atari
Founded
1972 as Atari Inc.1984 as Atari Corporation and Atari Games1998 as Atari Interactive (division of Hasbro Interactive)2003 as Atari Interactive (formerly Infogrames Interactive/Hasbro Interactive)2003 as Atari Inc. (formerly Infogrames Inc./GT Interactive)
Industry
Consumer electronics, video game
Products
video games, consumer electronics
Atari is a corporate and brand name owned by several entities since its inception in 1972. It is currently owned by Atari Interactive, a wholly owned subsidiary of the French publisher Infogrames Entertainment SA (IESA).[1]
The original Atari Inc. was founded in 1972 by Nolan Bushnell and Ted Dabney. It was a pioneer in arcade games, home video game consoles, and home computers. The company’s products, such as Pong and the Atari 2600, helped define the computer entertainment industry from the 1970s to the mid 1980s.
In 1984, the original Atari Inc. was split, and the arcade division was turned into Atari Games Inc..[2]Atari Games received the rights to use the logo and brand name with appended text “Games” on arcade games, as well as rights to the original 1972 – 1984 arcade hardware properties. The Atari Consumer Electronics Division properties were in turn sold to Jack Tramiel’s Tramel Technology Ltd., which then renamed itself to Atari Corporation.[3][4] In 1996, Atari Corporation reverse merged with disk drive manufacturer JT Storage (JTS),[5] becoming a division within the company.
Atari Interactive started as a subsidiary of Hasbro Interactive[6], after Hasbro Interactive acquired all Atari Corporation related properties from JTS in 1998.[7]IESA in turn acquired Hasbro Interactive in 2001, and proceeded to rename it to Infogrames Interactive. [8] In 2003, IESA then changed the company name entirely to Atari Interactive.[1]
The company that currently bears the name Atari Inc. was founded in 1993 under the name GT Interactive. IESA acquired a 62% controlling interest in GT Interactive in 1999, and proceeded to rename it Infogrames, Inc.[9] After IESA’s acquirement of Hasbro Interactive and its related Atari properties in 2001, Infogrames, Inc. intermittently published Atari branded titles for Infogrames Interactive. In 2003, Infogrames Inc. licensed the Atari name and logo from Atari Interactive and changed its name to Atari Inc.[10]. On October 11th, 2008, Infogrames completed its acquisition of Atari, Inc., making it a wholly owned subsidiary. [11]
Contents
1 History
1.1 Atari Inc. (19721984)
1.2 Atari Corporation (19841996)
1.3 As a division of Hasbro (19982001)
1.4 Atari Inc., a division of Infogrames (2001 to present)
2 See also
3 References
4 External links
//
History
Atari Inc. (19721984)
Main article: Atari, Inc
In 1971, Nolan Bushnell and Ted Dabney founded an engineering firm, Syzygy Engineering,[12] that designed and built the first arcade video game – Computer Space for Nutting Associates. On June 27, 1972 Atari, Inc. was incorporated and soon hired Al Alcorn as their first design engineer. Bushnell decided to have Alcorn produce as a test of his abilities, an arcade version of the Magnavox Odyssey’s Tennis game,[13] which would be named Pong. While Bushnell incorporate Atari in June of 1972, Syzygy Company was never formally incorporated. Before Atari’s official incorporation, Bushnell wrote down several words from the game Go, eventually choosing atari, a term which in the context of the game means a state where a stone or group of stones is imminently in danger of being taken by one’s opponent. In Japanese, atari is the nominalized form of ataru (verb), meaning “to hit the target” or “to receive something fortuitously”. The word ‘atari’ is used in Japanese when a prediction comes true or when someone wins a lottery. The choice of Atari as a brand name was arguably better than Syzygy for most markets in terms of spelling, pronunciation and potential name recognition. Atari was incorporated in the state of California on June 27th, 1972.[14]
The third version of the Atari Video Computer System sold from 1980 to 1981
In 1973, Atari secretly spawned a “competitor” called Kee Games, headed by Nolan’s next door neighbor Joe Keenan, to circumvent pinball distributors’ insistence on exclusive distribution deals; both Atari and Kee could market (virtually) the same game to different distributors, with each getting an “exclusive” deal. Though Kee’s relationship to Atari was discovered in 1974, Joe Keenan did such a good job managing the subsidiary that he was promoted to president of Atari that same year.
In 1976, Bushnell, through a Grass Valley, CA. engineering firm – Cyan Engineering, started an effort to produce a flexible video game console that was capable of playing all four of Atari’s then-current games. The result was the Atari 2600, one of the…(and so on)
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